What we did – 7 month project
Content collection system
- Content collected from the client’s available resources.
- Content collected from other online resources (e.g. Amazon, own website).
- Content cleaned for usage with Amazon’s systems.
Content audit system
- Together with the client, we established the key metrics for content tracking.
- We carried out regular audits.
AVSE team managed
- Connection established with the Client’s AVSE team.
- Issues, where Amazon’s involvement is necessary, were solved.
Missing content created
- New SEO content created for key items.
- Missing content created.
- Content translated into 5 languages with SEO keywords.
ASINs in 5 countries audited monthly & incorrect texts changed
New ASINs set up in the new “clean” system
Missing A+ pages resubmitted
Color and style variations cleaned up
Successful AMS Campaigns
Initial Situation – The client’s AMS campaigns performed poorly, generating low sales at a high ACoS above 30%.
Find improvement opportunities in current campaigns.
Define the most relevant keywords.
Creation of new Campaigns
Optimized Sponsored Products and Sponsored Brands ads.
Weekly analysis and modification of bids and keywords
Results (vs. previous month)
Growth in Sales
Reduction in Costs
A+ Content in 5 countries
(DE, UK, FR, ES, IT)
We've been working for 2 years now with the Boto team and they really helped us to improve our way of doing business with Amazon. They are supportive, reactive, and always take the time needed to share their expertise.
Emmanuel, Digital Marketing Manager
Looking to improve on Amazon?
We will provide you with a FREE consultation and offer solutions that will make a significant difference in your business visibility and sales.
WESTERN EUROPE, NORTH/SOUTH AMERICA OFFICE
+34 653 548 673
Medes, 4-6, Local
EASTERN EUROPE, MIDDLE EAST, AFRICA, AND ASIA OFFICE
+370 615 669 28