CONTENT OPTIMIZATION FOR A LARGE AMERICAN OUTDOOR CLOTHING COMPANY

7

Clean up 28,000 ASINS

The client has been working with Amazon for 5+ years. Products distributed by many sellers as well as Amazon. Catalog with 28,000+ ASINs in 5 countries, with low and varying content quality in each country.

What we did – 7 month project

Content collection system
  • Content collected from the client’s available resources.
  • Content collected from other online resources (e.g. Amazon, own website).
  • Content cleaned for usage with Amazon’s systems.
Content audit system
  • Together with the client, we established the key metrics for content tracking.
  • We carried out regular audits.
AVSE team managed
  • Connection established with the Client’s AVSE team.
  • Issues, where Amazon’s involvement is necessary, were solved.
Missing content created
  • New SEO content created for key items.
  • Missing content created.
  • Content translated into 5 languages with SEO keywords.

ASINs in 5 countries audited monthly & incorrect texts changed

New ASINs set up in the new “clean” system

Missing A+ pages resubmitted

Color and style variations cleaned up

Duplicates removed

Successful AMS Campaigns

Initial Situation – The client’s AMS campaigns performed poorly, generating low sales at a high ACoS above 30%.

Analysis

Find improvement opportunities in current campaigns.

Keyword research

Define the most relevant keywords.

Creation of new Campaigns

Optimized Sponsored Products and Sponsored Brands ads.

Weekly optimization

Weekly analysis and modification of bids and keywords

Results (vs. previous month)

Growth in Sales

Reduction in Costs

Average ACoS

A+ Content in 5 countries

(DE, UK, FR, ES, IT)

We've been working for 2 years now with the Boto team and they really helped us to improve our way of doing business with Amazon. They are supportive, reactive, and always take the time needed to share their expertise.

Emmanuel, Digital Marketing Manager

Looking to improve on Amazon?

We will provide you with a FREE consultation and offer solutions that will make a significant difference in your business visibility and sales.

GET FREE CONSULTATION

WESTERN EUROPE, NORTH/SOUTH AMERICA OFFICE

Phone/WhatsApp

+34 653 548 673

E-mail

amazon@botocommerce.com

Address

Medes, 4-6, Local

08023 BARCELONA

Vat

ESB67201251

EASTERN EUROPE, MIDDLE EAST, AFRICA, AND ASIA OFFICE

Phone/WhatsApp

+370 615 669 28

E-mail

amazon@botocommerce.com

Address

Latvių 58-3,

LT-08113 VILNIUS

Vat

LT100013368618